Archive for ‘Top Ten Lists’

June 20th, 2011

Top Ten Ways to Keep a Customer

If the current economy has gotten you and your business down, consider these 10 ways to keep the customers you’ve worked so hard to get!

10. Don’t lie to your customers just to keep them around. Sooner or later, they’ll become wise to your schemes, and you’ll lose their trust.

9. If you don’t know the answer to a question they ask, tell them you will try to find the answer, and call them back. Never finish a conversation with “I’m sorry I just don’t know.” Chances are, someone will know the answer, and your customer will become theirs.

8. If you don’t have the product your customer wants, get it. There are a limited number of customers buying right now- give them the products they came to you to buy.

7. Follow Through on commitments- phone calls, delivery/shipment dates, etc. They are counting on you to do what you promised. Don’t let them down.

6. Staff your phones with courteous, interested people. They are responsible for creating your company’s first impressions.

5. Know your products. Be sure your sales people know their products.Do not simply be a middleman. Arm yourself with knowledge about what you sell, what makes it good, what makes it different, and be able to communicate these things to your customers.

4. If you are selling “100% Certified….,” make the certification documents available to your customers. Transparency builds trust.

3.  Do not make your customers do your work. Low price guarantees sound good, but are they really? Your customer will have to do the legwork, discover lower prices, and if you’re really lucky, come back to you to purchase. In most cases, the customer will just buy from your competitor. You could have had the sale, if you were willing to survey your competition, and set your prices accordingly.

2. Show interest in your customer. They want to feel that they’ve made a great decision in choosing your product. Reinforce that feeling. Check back to see how they’re doing with it. Consider offering a discount on a future purchase in exchange for an honest rating of their new product.

1. Don’t make your customer work harder to stay your customer, than you do to keep them. If you want their business, go after it. Do not make them guess when you’ll be open, when the item will be in stock, when it will be on sale, who has it for less, which store has the better product, etc. Honest communication, that shows your expertise and interest will go a long way in developing a relationship with your customer. Customers who feel connected will come back to you. Customers who are treated indifferently will go elsewhere.

December 6th, 2010

Top Ten Gifts under $10

In recent years, along with many of the Christmas party invitations we receive, we also find notes asking us to bring a “Santa Gift valued at $10 or less.” Coming up with gift ideas can be difficult. I like to give gifts that people actually like to receive. I certainly don’t want to give something that will get dropped off at Goodwill on the way home!! The sorts of gifts I like to receive at gift-exchange parties are small items that are either consumable (chocolate is always good!) or practical. Consumable gifts are always appreciated, especially if the gift is of the sort that people don’t generally buy for themselves. Exotic candies, truffles, cookies- I don’t think many people are unhappy to receive gourmet treats! Practical gifts, on the other hand, should be the sorts of things that everyone uses, but are a fancier version of the everyday variety. This is where handmade soap comes in. Sure, your friends, family and coworkers use soap. Most people do. And sure- they can purchase boatloads of Dove at Costco or Walmart. But, soap becomes a luxury item when it is a bar of artisan handcrafted, uniquely different, all natural soap.  Your $10 gift of two bars of soap will be the envy of everyone at the party!

My top ten favorite Soap gifts:

10. Olive Oil Soap- this is a great bar for introducing someone to natural soap. It’s unscented, so you don’t have to worry about essential oil allergies, or people’s scent preferences, yet you’re still giving an amazing bar of soap, full of naturally humectant (moisture attracting) glycerin, and mildly cleansing, gently conditioning soap.

9. Oatmeal Soap- Any soap with oatmeal is sure to please. Again, the unscented varieties are best if you’re not sure of someone’s preferences, but most people love the scrubbiness of oatmeal, combined with the gentle olive oil formula and its mildly cleansing, bubbly bar of skin friendly goodness.

8. Goat’s Milk and Comfrey- this soap represents the best of all natural creativity. Carrot juice and Goat’s milk are used in place of water to craft this bar and give great color and creaminess, while comfrey leaf gives a good bit of exfoliating texture. An herbal, comforting blend of essential oil scents the bubbly, mild bar. This ones makes a very nice complexion bar, too.

7. Sweet Green Tea- Green tea is all the rage right now, and many of its loyal fans would be surprised to know that it can be used to create a beautiful bar of soap, as well. The scent and color of this bar is purely from the organic green tea used to make the batter. Sugar is added to increase the bubbles, and honey provides a boost of humectant (moisture attracting) power. The olive oil base is mild and gentle, as all of our handcrafted soaps are.

6. Frankincense and Myrrh- what a great combination to welcome Christmas! Representing two of the gifts given to the Christ child, Frankincense and Myrrh make wonderful gifts for the lowly, as well. The scent is from a pure essential oil blend, and will remind you of the incense burned in many churches during the holiday season. This soap is available in a “fudge shop” variety (golden brown with faint red swirls) and a lofty, “iced” top, or also in a red/green swirled bar.

5.  Carrot Soap- one of my all time favorites! Who knew that using something as simple as carrot juice could provide such a gorgeous warm color in a humble bar of soap. The addition of ground nutmeg, and essential oil from a variety of seaweed known as Sea Oak, lend a warm, cozy aroma to this olive oil based soap.

4. Peppermint Twist- the pretty pink and green color combination of this soap is sweet, fun and cute, all twisted together into one minty bar of mildly cleansing fun! Bright and spirited, yet balanced with a touch of honey and almond, Peppermint Twist soap smells like an old fashioned candy cane!

3. Spearmint Tea Tree- a swirled bar of green and cream is always at home for the holidays. Perfect as a guest bath soap, stocking stuffer, or gift exchange item, spearmint, tea tree and bergamot essential oils mingle with French green clay in this mild bar. A favorite scent among mint lovers! A definite “wake-you-up” in the morning, or “calm and relax” bar for a long end of the day soak.

2. Lemongrass Basil- the beauty of this bar is that it is as nice in the shower or bath, as it is in the kitchen! With it’s herbal lemon scent, this bar would be a great gift for the chef, or baker on your list. A best seller at our craft shows!

1. Gingerbread Men!  All-Natural Gingerbread men are scented with cinnamon, clove and orange essential oils, and are reminiscent of spiced, holiday baked goods. Their color comes from a blend of cocoa powder, calendula flowers and rosemary powder. These charming little men are only available for a limited time! Order soon to ensure availability!

I hope my top ten list has given you some good ideas for inexpensive gifts. To see all varieties of our natural soaps, please visit our webstore: http://barsoapnatural.com

Best Wishes for a Merry Christmas from all of us at The Natural Bar Soap Company!

August 30th, 2010

Top 10 Soap Myths

The Myths we will debunk:

10. Body oils need to be removed in order to have clean skin.
9. The best soaps are pH balanced.
8. Antibacterial soap is better than regular soap.
7. Soap made with chemicals is bad for your skin.
6. If you can’t pronounce it, it shouldn’t go on your skin.
5. Lye soap is harsh.
4. Soap can be made without lye.
3. Castile soap is 100% olive oil.
2. Soap making is difficult and expensive.
1. Soap can’t be “all-natural” since it doesn’t exist in nature.

The Debunking Explanations:

Body Oils DO NOT need to be removed to have clean skin.

10. Clean skin doesn’t equal oil-free skin. Our bodies are constantly creating oils that help to clean pores, and guard against germs and dehydration. Using harsh cleansers that strip away natural oils is not necessary in order to be clean. The goal of skin cleansing, is to remove dirt and grime, sweat, and harmful bacteria.

pH  Balanced Soap is Not Necessary For Skin

9. Many soaps claim to be pH balanced implying that this is somehow beneficial to skin. pH is a scale used to describe the balance between acidity and alkalinity. Handcrafted soap is alkaline, generally having a pH somewhere between 8 and 10. Our bodies are generally more acidic on the outside, and more basic on the inside. One notable exception to this is the stomach, where harsh hydrochloric acid aids in digestion. pH varies from person to person, but in general, our skin is acidic. This helps to keep bacteria at appropriate levels. When we wash with soap, we temporarily remove some of this acidity, but the body quickly replaces it, and returns to its normal pH. Attempting to alter the pH of your skin is not only an exercise in futility, but is unnecessary. The body is designed to operate at the pH that occurs naturally. pH balancing soaps will not have a lasting effect on the pH of your skin.

However, we do know that when soap is first poured into a mold, it is highly alkaline. As it cures, the soap becomes less alkaline. Monitoring the change in pH can help determine whether the soap has cured adequately or not. There is such a range of pH’s, though, even in properly cured soap, that this is not an accurate or reliable measure of the gentleness of a soap. Those attributes are more affected by the choice of oils used.

Antibacterial Soaps are Unnecessary

8. Plain old soap and water is effective at removing surface dirt, grime and germs. This is because soap is a surfactant- a solution that lifts crud, bonds with it, and allows it to be rinsed away with water. Antibacterial soaps do this as well, but are also promoted as “germ killing.” To do this, the antibacterial agent must be in contact with bacteria for approximately 20 seconds to be effective. Unfortunately, many people do not wash this long, which potentially leads to bacteria with increased antibacterial resistance. There is also concern about the safety of some commonly used antibacterial agents (i.e. triclosan) because of their similarity to dioxins, and links to endocrine system disruption. Being an Ann Arbor native, I’ll share the following that I found on wikipedia: “A comprehensive analysis from the University of Michigan School of Public Health indicated that plain soaps are just as effective as consumer-grade antibacterial soaps with triclosan in preventing illness and removing bacteria from the hands.”

Do Not Steer Clear of Soaps Made With Chemicals

7. Soaps made from chemicals are unavoidable. Chemicals are just the universe’s building blocks! Every substance that exists is made of chemicals. It would be pointless to try to avoid them. A couple of common chemicals found on soap labels include sodium hydroxide (the alkaline necessary to turn oils into harmless soap), and sodium cocoate (coconut oil that has been turned into soap using sodium hydroxide). An especially important, and harmless chemical used to make real soap is dihydrogen monoxide, otherwise known as…water.

Unpronounceable Ingredients are Not Necessarily Bad

6. What about those unfamiliar, unpronounceable chemicals? Cymbopogon Schoenanthus oil? Azadirachta Indica oil? These are just two examples of hard to pronounce chemicals that are found on many natural soap labels. They are the International Nomenclature terms for lemongrass essential oil and neem seed oil. Hard To Pronounce does not equal Bad For You.

Lye Soap Can Be Amazingly Gentle on Skin

5. Properly made Lye soap is NOT harsh. Since all real soap is made with lye, then lye soap and real soap are one and the same. When properly formulated and allowed to cure, real soap is a gentle, mildly cleansing product. In a properly formulated recipe, a soapcrafter ensures that lye is the “limiting reagent.” When the lye is gone, the reaction is over. Some of us do this by “superfatting” our soaps. Additional oil is added to the formula to be absolutely sure that any trace of lye will be forced into reacting and creating soap. The unreacted oil remains in the soap as a conditioning agent.

Real Soap Cannot Be Made Without Lye

4. No lye= no soap. It’s as simple as that. Lye is necessary for soap making. Soap is oil that has been “Saponified.” Saponification, by definition, is the reaction of lye with fatty acids to produce the salts of the fatty acids (“soap”). Without lye, saponification doesn’t happen. Therefore, no lye, means no soap. Now, there are many products out there that can be used for cleaning that are not really soap, and were not made with lye. These products are most likely detergents- synthetic cleansers often made with petroleum products, and harsh cleaning agents. Originally lacking in natural glycerin, they must have moisturizers added in to make them more gentle for skin. You may find soapcrafters who claim to “make soap” without using lye. These folks don’t make soap from scratch, but instead rely on premade bases that they melt down and mold. This is called the “Melt and Pour” technique. Be assured, though, that the manufacturer of their base used lye, or the base is a synthetic detergent. All real soap is made with lye.

Castile Soap is Soap that Contains a Large Percentage of Olive Oil

3. The term “Castile Soap” was once used exclusively to describe soaps made only with lye and olive oil. However, modern usage of the word refers to pure olive oil soap, as well as soaps with a high proportion of olive oil in their formula.

Soap Making is Simple and Affordable

2. Making soap is actually quite simple and affordable. The process of making soap involves measuring, mixing, and pouring. Online “soap calculators” are available that can help to create recipes and ensure the correct amounts of ingredients are specified. The difficulty some people experience in making soap lies in the precision that is necessary in weighing ingredients and stirring to the correct consistency, in the formulating (it can be tricky to come up with a nice formula that makes a soap with the qualities you want), and also in the precaution that must be taken when handling corrosive lye and lye solutions. Depending on a person’s comfort level with laboratory or kitchen methods, and on their dedication to studying their craft, the technique of making soap can be mastered. I always advise that people read, read, and read some more before attempting their first batch. As far as expense, soap can be made with grocery store ingredients such as lard, Crisco, olive oil, castor oil (from the pharmacy area), and other oils found in the baking aisle of most food stores. Lye (usually sodium hydroxide) can be bought on line, and also in some hardware stores. It is important to use 100% PURE sodium hydroxide, with no other chemicals in it. The equipment needed to make a simple batch of soap can be as basic as a couple of pyrex bowls, a scale, a stainless steel spoon, a microwave, and a shoebox for a mold. Obviously, more serious endeavors into soapmaking will require more elaborate equipment, but it need not even be expensive equipment.

Soap Made With Natural Ingredients Should Be Called “Natural”

1. We believe soap made with only natural ingredients deserves to be called “natural.” While soap is not naturally occurring, (with the exception of perhaps soap-like compounds found in several species of the genus Saponaria), the reaction between lye and fatty acids happens naturally. There is no catalyst needed, other than the simple act of adding one ingredient to the other. The reaction proceeds on it’s own. If natural oils (olive, coconut, palm, etc) are used along with natural essential oils, natural fragrances made from isolated scent compounds, or botanicals (oatmeal, dried herbs), there is no reason to not feel comfortable calling the resulting soap “natural.”

May 12th, 2010

Top Ten Uses for Glycerin/Glycerine/Glycerol

10. Drug industry: manufacture of capsules and medications including throat lozenges and suppositories.

9. Food Industry: to moisten and keep pliable foods such as fondant, preserve and tenderize foods such as cakes and cookies, meats, candies, dry goods. Also used as a thickener and an emulsifier.

8. Cosmetic Industry: moisturizer for lip balms, lotions, deodorants, make-up, toothpastes and mouthwashes.

7. Paper Industry: reduces shrinkage during paper manufacture

6. Explosives Industry: for the manufacture of nitroglycerin and propellents.

5.  Medical Industry: to preserve biological specimens, including red blood cells and sperm.

4.  Plastics and Textiles Industry: for the manufacture of polyurethane foam, polyol flexible foams, and to coat fibers used in textiles.

3.  Coatings and Colorants Industry: stabilizes pigments and resins, used to manufacture printing inks. Also aids in the removal of mustard stains.

2. Auto Industry: to prevent freezing of windshields (antifreeze agent), and to prevent hydraulic brakes from freezing.

1.As a Naturally Occuring Humectant and moisturizer in Naturally Made Soap from The Natural Bar Soap Company.

March 19th, 2010

Top Ten Reasons to Use Soap

10. Soap removes crud.

9. Soap makes you stink less.

8. Soap makes pores happy.

7. Soap=Clean

6. Soap feels slippery and good.

5. Soap smells good.

4. Soap washes away germs.

3. Soap washes away stress!

2. Soap is bubbly, and bubbles are fun!

1. Clean people are more fun to love.

December 15th, 2009

Top Ten Soap Quotes

1. What is elegance? Soap and water!
-Cecil Beaton

2. I wonder how much it would take to buy a soap bubble, if there were only one in the world.
-Mark Twain

3. Soap and water and common sense are the best disinfectants.
-William Osler

4. Fatherhood is pretending the present you love most is soap-on-a-rope.
- Bill Cosby

5. What soap is to the body, laughter is to the soul.
-Yiddish Proverb

6. Anyone’s life truly lived consists of work, sunshine, exercise, soap, plenty of fresh air and a happy contented spirit.
-Lillie Langtry

7. There are four things a child needs: plenty of love, nourishing food, regular sleep, and lots of soap and water.
- Ivy Baker Priest

8. I am constantly amazed when I talk to young people to learn how much they know about sex and how little about soap.
- Billie Burke

9. The clear layer is glycerin. You can mix glycerin back in when you make soap. Or, you can skim the glycerin off. You can mix the glycerin with nitric acid to make nitroglycerin. You can mix nitroglycerin with sodium nitrate and sawdust to make dynamite. You can blow up bridges. You can mix nitroglycerin with more nitric acid and paraffin and make gelatin explosives. You can blow up a building easy. With enough soap, you can blow up the whole world.”
-Chuch Palahniuk

10. To many people, dramatic criticism must seem like an attempt to tattoo soap bubbles.
- John Mason Brown

Other Notable Soap Quotes:
I have wished to see chemistry applied to domestic objects, to malting, for instance, brewing, making cider, to fermentation and distillation generally, to the making of bread, butter, cheese, soap, to the incubation of eggs, &c. – Thomas Jefferson

If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth. Only soft soap and wishful thinking to begin, and in the end, despair. – C.S. Lewis

He made enemies as naturally as soap makes suds. -Traditional

Soap and education are not as sudden as a massacre, but they are more deadly in the long run. -Mark Twain

December 13th, 2009

Top Ten Reasons to buy Handcrafted Soap

10. You will be supporting entrepreneurial artisans, and their small
business!

9. It smells amazing.

8. It’s got pretty colors and bits of stuff in it!

7. It really cleans, with gentle all-natural ingredients.

6. Two Words: No Synthetics.
Ok. Two more: No Detergents.

5. With child-like anticipation, you’ll await its delivery in the mail, which
will prove to be much more satisfying than buying mass-produced soap at
Walmart. (No disrespect meant to them- I mean, they’re great for camouflage
hunting gear and WonderBread… but handcrafted luxury soap???)

4. Guests will use it in your powder room, wish it was theirs and
overwhelm you with compliments about your good taste.

3. It’s an Affordable Luxury.

2. It nourishes your skin, and makes it feel special.

1. It nourishes your mind, and makes you feel special